Holiday Wine Ad

Holiday Wine Leaderboard

IN Class CRIT

My in-class peer feedback was to just make sure the readability was easy enough, to make my text a little bigger, and everything else they said they liked so I didn't really have anything to change.

They did remind me that I needed a call to action, so I added the link to the website of the event at the end.

Storyboard

Web Banner Campaign Concept

Option One- Message based Banner Ads

"Stress-free Holiday Shopping"
"Wine always fits"
"Forget fighting the crowds at the mall"
"Special Holiday Sale Pricing"
"Finishing your holiday shopping while you relax at our winery"
"Joy to the world the WINE is here"
"Joy to the world the Wine has come"
"Eat, Drink, and have a Merry Christmas"
"Holiday Open House"

I'm thinking my color scheme is going to be holiday related but I'm going to use red, for red wine, white, for white wine, with gold accents and maybe black to create a sophisticated feel to it. I want to concentrate on typography more so than graphics because I did the opposite with the last two projects. I want to use textures in the background. My pull/ why someone would click would be cheaper prices/ holiday sales. I could put the add on the Chester County newspaper or in a Philly scene website since it is for multiple wineries in the area.

I actually stumbled upon the actual site for the event I picked, not realizing I had found the event on a secondary website. http://www.bvwinetrail.com/

I could see this on a few sites....

aroundmainline.com

dailylocal.com



Here are some typography ideas:

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